Campaign 2 – 2016
April 1 – June 30, 2016
Primary and Secondary Campaigns
#1 Concept: Our primary campaign focuses on the Turkey Bacon Avocado sandwich – back by popular demand! Guests love this combination of Butterball turkey breast, crisp bacon and creamy avocado – all topped with farm fresh veggies and served on their choice of bread. POP Material: Menuboard Cling, Digital Marketing Panel, Phone Script
#2 Concept: Our secondary campaign will highlight spring catering. Graduations and weddings are some of the best reasons to host a big celebration, and we want to show our guests that the Port of Subs® catering program is the ultimate solution. POP Material: Exterior Window Cling, Register Insert, Digital Marketing Panel, Phone Script
Digital Marketing Panels will be automatically updated with the new messaging on 4/1/16.
#3 Concept: Our tertiary campaign will educate our guests about our online ordering program. Utilize the collateral to convey the benefits of guests placing their orders online. POP Material: Sneezeguard Cling, Bagstuffers, Digital Marketing Panel.
Digital Marketing Panels will be automatically updated with this message on 4/1/16.